The Effects of Promotion Mix on Customer Brand Awareness toward Lebara Dissertation

The Effects of Promotion Mix on Customer Brand Awareness toward Lebara Mobile - Dissertation Example In the beginning of 2010, Lebara Mobile had almost 2.5 million customers throughout their business areas. Through proper marketing strategies, Lebara has become one of the global players of mobile service industry (Lebara, 2011). Aim and Objective The aim and objective of this research is to find the impact of promotion mix on customer’s brand awareness. In other words, the ways a promotion mix such as sales promotion, public relation, advertising and personal selling attract a customer towards a brand are the basic aims of the paper. The objectives of this research are to study the impact of sales promotion, public relation and advertising on brand awareness and preference. The company chosen for this research is Lebara Mobile, a ‘low cost and high quality’ mobile service operator, which runs their business internationally. By conducting this research, the researcher can find the impact of Promotion Mix on Customer Brand Awareness towards Lebara Mobile by resolvi ng certain questions. Research Questions Q1. ... A customer must be aware of the brand first if he intends to buy any product of the brand. Buying intention cannot be made without brand awareness. Brand awareness can build a bundle of connection about any brand in the memory of consumer. In a situation when a customer is aware of several brands that can fit his need criteria, then it is unlikely that a customer will seek further information of any unknown brand. A brand which has good awareness will be considered and therefore would be preferred by most customers than unknown brand (Rossiter & Percy, 1987). It has been found that brand awareness can increase the possibility of choosing any brand without any complementary change in attitude or opinion of customer. Higher the awareness of brand, higher will be the purchase intention of that brand in consumer’s mind and thus it can increase the sales of that brand (Sharp & Macdonald, 2003). Brand Awareness Brand awareness, familiarity and selection of brand are interrelated to each other. This connection primarily reveals the fact that a plethora of option increases brand awareness. The brand awareness plays a vital role in the selection of product. Even if a customer possesses adequate amount of knowledge about a great number of brands for a particular product or service, he may consider only few of those brands while purchasing for any particular purpose. There are several factors for choosing a particular brand. The brand knowledge helps customer to make immediate and easier perceptual recognition of a brand and facilitate purchasing. Brand familiarity develops encouraging and affective response about any brand. This affect can provide as an input to selection of brand. If a customer is familiar about any brand it can mediate

Bobby Flay and Paula Deen Essay Example for Free

Bobby Flay and Paula Deen Essay Bobby Flay and Paula Deen are both exceptional and popular experts in cooking arena particularly in the US. It is curious that though they excel in the same field of Southern Cooking they are distinctly different in style, approach and background. While Flay is more methodical and academic in nature, Deen is more self-taught dependent more on household common sense and imagination. Robert William Flay was born in New York (1964) and is regarded as one of the most celebrated chef who is also a television personality and a restaurateur. At present, he is the executive chef and owner of restaurants all over US. These are Atlantic City’s Bobby Flay Steak, New York’s Mesa Grill and Bar, Las Vegas Mesa Grill and Bahamas Mesa Grill. (Lamb, 2007) As a television personality, he has pulled off eight programs as a host with elan (Grill It! with Bobby Flay, Throwdown! with Bobby Flay, BBQ with Bobby Flay, Boy Meets Grill, FoodNation, Grillin Chillin and Hot Off the Grill with Bobby Flay). He has authored several cookbooks like Bobby Flays Grill It! , Bobby Flays Mesa Grill Cookbook, Bobby Flays Grilling For Life, Bobby Flays Boy Gets Grill to name a few. Flay has won a number of awards like James Beard Foundations Who’s Who of Food Beverage in America in 2007, Emmy Award nominee for Outstanding Service Show Hot Off the Grill with Bobby Flay in 2000 and French Culinary Institute Outstanding Graduate Award in 1993. (Lamb, 2007) Bobby Flay’s specialty in cooking is based on styles related to Southwest, Mexican and Spanish mode. He acquired a cooking degree from French Culinary Institute. On the other hand, Paula Deen (1947) is regarded as one of the most recognized cooks in US. She is also an Emmy Award-winning television personality and a restaurateur. Her restaurant is located at Savannah, Georgia by the name The Lady Sons. She is also credited with five cooking related books along with her numerous television appearances. (Lamb, 2007) She specializes as a Southern cook and her cooking style is dependent on day-to-day common ingredients like creamed corn, beans, greens, cheesy meatloaf, fried chicken, fried twinkies, cheese, macaroni and sweet potatoes. Her hoecakes and garlic cheese biscuit are of special mention of her culinary. (Lamb, 2007) However, it should be mentioned that lacks any formal cooking degree unlike Flay. She is a self-taught cook who has used her senses and imagination to success. It should be stated that both Flay and Deen are exceptional artists with food but their approach is distinctly different. Flay’s academic background makes his cooking more classical and methodical in nature. On the other hand, Deen’s lack of institutionalized learning process made her more open to common American household ingredients and recipes. Though both are popular and successful it can be stated in the conclusion that Flay is predominantly a chef and Deen is a cook as a bottom-line.

Free Catcher in the Rye Essays: Holden as the Typical Teenager :: Catcher Rye Essays

Holden as the Typical Teenager of Today Holden Caulfield, portrayed in the J.D. Salinger novel Catcher in the Rye as an adolescent struggling to find his own identity, possesses many characteristics that easily link him to the typical teenager living today. The fact that the book was written many years ago clearly exemplifies the timeless nature of this work. Holden's actions are those that any teenager can clearly relate with. The desire for independence, the sexually related encounters, and the questioning of ones religion are issues that almost all teens have had or will have to deal with in their adolescent years. The novel and its main character's experiences can easily be related to and will forever link Holden with every member of society, because everyone in the world was or will be a teen sometime in their life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first and most obvious characteristic found in most teens, including Holden, would be the desire for independence. Throughout the novel, Holden is not once found wishing to have his parents help in any way. He has practically lived his entire life in dorms at prestigious schools, and has learned quite well how to be on his own. This tendency of teenagers took place in even in ancient history, where the freshly developed teen opts to leave the cave and hunt for is own food. Every teenager tries, in his or her own way, to be independent. Instead of admitting to ones parents of a wrongful deed, the teen tries covering up the mistake or avoiding it in hopes that they won't get in any trouble. They feel that they have enough intelligence to think through a problem without going to their parents for assistance. When Holden hears the news that he has been expelled from Pency, he concludes that his parents would not know of this for a few days. Therefore, he woul d wait from Saturday all the way to Wednesday, let his parents "get it and thoroughly digest it", and then face the consequences, which will more than likely be less severe after his parents calmed down. He states on page fifty-one, "I didn't want to be around when they first got it. My mother gets very hysterical. She's not too bad after she gets something thoroughly digested, though." In taking the independent route, Holden does not look for sympathy or help from either of his parents.

India as a Land of Infinite Variety Essay

â€Å"So far as I am able to judge, nothing has been left undone, either by man or nature, to make India the most extraordinary country that the sun visits on his rounds. Nothing seems to have been forgotten, nothing overlooked. India is the cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend, and the great grandmother of tradition.† Mark Twain, the writer of this quotation, was obviously impressed by the subcontinent. Travel agents say it’s nearly impossible not to be impressed, astonished and amazed by India—all within the first hour off the plane—for this nation is blessed with sacred sites and ancient ruins, each with a mesmerizing story to tell, creating a treasure-filled world of travel opportunities. Towering Mountains, Vast Deserts and Lush Rainforests Nestled between Pakistan, China and Nepal, India is bordered in the north by the world’s highest mountain chain, while further south, tropical rain forests mingle with windswept deserts. To complete the geographic smorgasbord, palm-fringed beaches trim the peninsula like ribbon on a huge Christmas gift. The only thing missing is a glacier, but no one seems to mind. Visitors and locals alike do not complain about India’s astonishing cultural diversity either, for the nation boasts an inspired, imaginative burst of religions and cultures, races and tongues, resulting from 5,000 years of history. India’s long, historical significance and great natural wealth have lured a long succession of foreign influences, traders and craftsmen, each having left their distinctive imprint on the country. Whether you come to rejuvenate spiritually, relax on the countless beaches or live like a queen in the land of princes, India’s amazing diversity offers everything you could ever want in a holiday. With so much to choose from, it’s wise to enlist the aid of a trusted travel agent. Paragons of advice, travel agents suggest that, because of India’s size and diversity, it’s best to focus your journey around a particular tour or theme. This allows you to experience in depth one tantalizing aspect of the country while still enjoying the variety that makes India a top travel destination. The Golden Triangle: New Delhi, Agra, Jaipur Of India’s many tours, the Golden Triangle is one of the most popular, for the three cities that form the triangle—New Delhi, Agra and Jaipur—feature the images that epitomize India. Inside this triangle you’ll see a panorama of majestic architectural creations that feed the area’s rich traditions, like the symphony of marble that is the Taj Mahal (arguably the world’s most perfect structure), the imperial elegance of New Delhi and the desert city of Jaipur. | Taj Mahal| Jaipur is the capital of Rajasthan, one of the largest of India’s 28 states and host to the exotic Desert Adventure tour. Rajasthan is known as the Land of Kings, where sumptuous palaces dot the desert landscape and battle-scarred fortresses stand tall atop hills like sentinels. You’ll begin your adventure at Jodhpur, an ancient stronghold on the edge of the Thar Desert, before traveling along trade routes to the unforgettable golden fortress at Jaisalmer and beyond. Beyond India’s present-day heritage is a past steeped in spiritual lore, enlightening travelers who tour the Buddhist Circuit. Walk in the footsteps of Siddhartha Gautama—the gentle sage who became the Buddha—and sit beneath the Holy Bodhi tree at Bodhgaya, under which he gained enlightenment in 528 BC. Visit Sarnath, where the Buddha gave the world his first sermon, and Kushinagar, the site of his death. This tour is a spiritual journey that will stay with you for a lifetime. ‘Th e Land of Coconuts’ Another Indian journey that will surely stick with you for a lifetime is a cruise through the Backwaters of Kerala. Kerala, on the southwestern tip of the peninsula, is called the land of coconuts, where palm trees shade nearly the entire state from the tropical sun. All along its coast, exotic backwaters, canals, lagoons and inlets create an intricate maze stretching nearly 1,200 miles throughout the land. Traveling by boat along the emerald-tinted backwaters is a magical experience. Any trip you make to incredible India will be a magical experience, especially if you book your journey through your friendly, neighborhood travel agent. Travel agents can combine any of the above tours or extend them to include exciting nights in bustling cities like Calcutta, New Delhi and Mumbai (Bombay). They can send you along other fabulous tours of India, to the Temple Trail of the south, across the Seven Sisters of the northeast or through the jungles that inspired Kipling in the Heart of Heritage. Always warm and inviting, India is a land of timeless beauty with 5,000 years of life under its ornate belt.Contact a trusted travel agent today and start exploring the infinite variety of this magical land.

Managing Outbreaks of an Infection Essay

NICE and Department of Health Guidelines NICEandDepartment of Health guidelines set the standards for high quality healthcare. It encourages a healthy lifestyle for people. The NICE and Department of Health guidelines are also used by the NHS, Local Authorities, employers, voluntary groups and anyone else involved in delivering care and promoting wellbeing. The recommendations that are given provide guidance on infection control and taking precautions. These should be applied by all healthcare personnel, and other carers, to the care of patients in all healthcare settings. For example, hands must be washed immediately before each and every episode of direct patient contact or care, and after any activity or contact that could potentially result in hands becoming contaminated. Another example is, when handling and disposing sharp objects. Sharps must not be passed directly from hand to hand and handling should be kept to a minimum. Also needles must not be recapped, bent, broken or opened before use or disposal. This is to ensure that infections do not spread and no one gets hurt with the needles. When it comes to precautions then these guidelines say that precautions should be taken with care. Health care professionals should ensure that these precautions benefit the patients who have TB and also prevent anyone else from getting these ill. For example, isolation nursing. The guideline says that this should be done to prevent anyone else from catching the infection and to stop the infection from spreading. What is Tuberculosis (TB)? Tuberculosis (TB) is a bacterial infection that is spread through inhaling tiny droplets from the coughs or sneezes of an infected person.It is a serious condition but can be cured with proper treatment. TB mainly affects the lungs but it can also affect any part of the body, including the bones and nervous system. In some cases the bacteria infect the body but do not cause any symptoms which are known as latent TB. It is called active TB if the bacteria causes symptoms.  A TB infection of the lungs is known as pulmonary TB but TB can occur outside the lungs, which is known as Extrapulmonary TB. What are my Concerns? My concerns are that the TB infection can spread from four patients to more. TB is caused by a type of bacterium called mycobacterium tuberculosis. TB is spread when a person with the TB infection in their lungs coughs or sneezes. Someone else needs to inhale and take in the droplets containing the TB bacteria. To catch it from someone else you would usually have to spend a long period of time in close contact with the infected person for you to catch the infection. For example, TB is more likely to spread between family members who live in the same house. This is because family members are living and are around the infection person mostly. This means they are at more risk of catching the infection. It would be very unlikely for someone to become infected by sitting next to an infected person on a bus. It is my concern that some of my other patients will be able to catch the infection from the four patients who already have TB. This is a concern because we do not want all the patients within our ward being infected with TB. TB is a serious infection. Why I need to prevent an outbreak? I need to prevent this outbreak because TB is an infection which could harm the person who has it. If untreated the patients can become worse. Also we need to prevent it from spreading. This is done to ensure that other people do not catch the infection. Also when one person has the infection then it will keep spreading and everyone in the hospital will be sick. This will be done by isolation. This is when we isolate the patient away from the other patients. This ensures that this infection is not able to spread to anyone else. This means the infection will keep spreading. The bacteria enters our body and once it has entered our body it starts to multiply and because it is a bacterial infection it does not need to attach to another cell to multiply. It is able to multiply on its own. After multiplying it starts to cause mycobacterium infection. Our immune system cannot stop the TB bacteria from growing and spreading after the infection has started to spread into our body. Medication and treatment is then needed for the body to then recover. Preventing an outbreak is important because it can spread and start  to infect other people. If a person is around someone that has been infected then they need to make sure that you stay away from them. This is because the individual is able to catch the infection from affected items and affected people. The NICE guidelines:â€Å"It has long been recognised that people who are sputum microscopy positive from spontaneously expectorated sputum are those cases with the highest infectivity, and pose a risk to household and other close contacts such as workplace contacts. For these reasons, traditionally, patients with pulmonary disease in whom tuberculosis is suspected are isolated in a single room.† Isolation nursing is one way in which an outbreak of infection can be prevented. The Department of Health guidelines:â€Å"This section discusses the evidence and associated recommendations for the use of person al protective equipment by healthcare workers in general care settings, including aprons, gowns, gloves, eye protection and face masks. Where appropriate, in addition to the grade of the evidence underpinning the recommendations, there is an indication of a Health and Safety requirement. The decision to use or wear personal protective equipment must be based upon an assessment of the level of risk associated with a specific patient care activity or intervention and take account of current health and safety legislation.† Using personal and professional equipment is another way in which an outbreak can be prevented. The doctors, nurses and other professionals working in a hospital should make sure that they do everything that prevents the infection from spreading to the workers, all the patients and visitors. Preventing an outbreak is important because we do not want other people getting ill. TB is a serious bacterial infection. Preventing other people from getting it is important. What are the risks and damage of an outbreak on staff, patients, visitors and their families? The risks of this are that staff, patients, visitors and their families are able to catch the TB illness. This is a risk because we will have more patients in the hospital with TB. Once a person is infected with TB bacteria, the chance of developing TB disease is higher if the person; has HIV infection, has been recently infected with TB bacteria (in the last 2 years), has other health problems, like diabetes, that make it hard for the body to fight bacteria, abuses alcohol or uses illegal drugs; or was not treated correctly for TB infection in the past. The damage of  this is that it then damages the individual’s body. This is because they go into getting further illnesses in the future. The department of Health Guidelines: â€Å"The incidence of TB is influenced by risk factors such as exposure to, and susceptibility to, TB and levels of deprivation (poverty, housing, nutrition a nd access to healthcare), and differs in different parts of England and Wales. Where scientific evidence supports it, this guideline makes recommendations on service organisation, as well as for individual teams of healthcare professionals. The guideline aims to focus NHS resources where they will combat the spread of TB, and some sections deal with high- and low-incidence areas separately. The NICE guidelines: â€Å"Anyone exposed to TB bacteria can become infected but people at particular risk are those that are less able to fight infection. Those at risk include: Household and frequent contacts of infectious cases, those who have lived in, travel to or receive visitors from places where TB is still very common, those who live in ethnic minority communities originating from places where TB is very common, those with immune systems weakened by HIV infection, the very young and the elderly, as their immune systems are less robust, those with chronic poor health and nutrition because of lifestyle problems such as homelessness, drug abuse or alcoholism, those living in poor or crowded housing conditions, including those living in hostels. Other conditions that suppress immunity such as renal failure and chemotherapy and diabetes increase the likelihood of reactivation of TB.† What precautions do we need to take? Personal and Professional Equipment is a regulation which protects the person at work from any risk/harm to their health and safety. We need to make sure that we use the right equipment. This will ensure that we are safe. It will also ensure that everything is done well while at work. Wearing/using personal and professional equipment prevents contact with a infectious agent of a bodily fluid that may contact an infectious agent by creating a barrier between the potential infection and then the worker. For example, if we wear a duck mask then it blocks our nose and mouth. These are two portals in which infections can come into a person. That I why blocking these two portals of entry is important so the infection is not able to get into people. If a nurse or doctor does go into the room to then they need to make sure they use personal and professional equipment. This will ensure that they are protected from the infection. The NICE guidelines: â€Å"Healthcare workers caring for people with TB should not use masks, gowns or barrier nursing techniques unless: MDR TB (multidrug-resistant Tuberculosis) is suspected or aerosol-generating procedures are being performed. When such equipment is used, the reason should be explained to the person with TB. The equipment should meet the standards of the Health and Safety Executive which is mentioned in section 9.3.†The Department of Health Guidelines: â€Å"This section discusses the evidence and associated recommendations for the use of personal protective equipment by healthcare workers in general care settings, including aprons, gowns, gloves, eye protection and face masks. Where appropriate, in addition to the grade of the evidence underpinning the recommendations, there is an indication of a Health and Safety requirement. The decision to use or wear personal protective equipment must be based upon an assessment of the level of risk associated with a specific patient care activity or intervention and take account of current health and safety legislation.† Isolation is one more thing which health and social care professionals need to take care of. By isolated patients who have TB is another precaution which needs to be taken. TB is able to spread to other people who do not have TB. That’s why it is important to make sure that we keep the patients who have TB away and isolate them. This needs to be done to ensure that the patient is isolated to prevent illness from spreading. We need to isolate the micro-organism and make sure that the person stays isolated until the TB infection is not treated. The NICE guidelines:â€Å"This isolation has been recommended until three separate sputum tests have been analysed on the patient. If these tests are negative, the patient is usually considered to cause a significantly lower infection risk. They may then be moved from the single room to a shared ward, provided there are no HIV-positive or other patients with major issues on the same ward. If patients are tested positive for tuberculosis, and need to be admitted to hospital, isolation is required until treatment makes the person non-infectious.†The Department of Health Guidelines:â€Å"It is recommended that patients with suspected or confirmed pulmonary TB who are admitted to hospital should remain isolated in a negative pressure room with airborne precautions applied, until discharge criteria are met. In principle these criteria include: a reduction in or  absence of cough, reduced smear burden or smear negativity, assured treatment and an appropriate discharge plan.† Also some other precautions that need to be taking are making sure that everything is clean and looked after. Cleanliness is very important because it prevents infections from spreading. Another precaution which needs to be taken it to make sure that all of the things which the patient with TB has used are disposed and cleaned properly. Also the patients clothes and linen should be washed separately from the other patients linen and clothing. This will ensure that infections do not spread. Taking all of these precautions is important because it ensures that patients, staff and visitors are safe and do not get any infections. The NICE guidelines: â€Å"Linen, Waste and Cleaning for bed linen, books, crockery or washing up facilities should be washed separately. Disposal of infected material should be as clinical waste per hospital policy. Rooms should be cleaned as normal/regularly and a normal full clean after discharge. Extra cleaning is unnecessary.† The department of Health Guidelines: â€Å"There are three levels of TB infection control: Administrative (managerial) control measures/ work place policy, environmental control measures, and personal protective equipment (respiratory protection). Administrative control measures are the most important since environmental control measures and personal protective equipment (respiratory protection) will not work in the absence of solid administrative control measures. Each level operates at a different point in the transmission process: administrative control measures reduce HCW and patient exposure; environmental control measures reduce the concentration of infectious droplet nuclei, personal protective devices (respiratory protection) protect HCWs in areas where the concentration of droplet nuclei cannot be adequately reduced by Administrative and environmental control measures.† How would we educate staff, visitors and patients? Education is vital for people. If we educate staff, visitors and patients about TB then they would be more aware of what TB is, how it affects the body and how to prevent yourself from getting TB. We could do this through putting up posters around the ward and hospital. We could also make leaflets and hand them out to patients and visitors around the hospital. Also doctors and  nurses could speak to family members and friends and tell them about TB. Doing all of this will make people more aware of TB and the risks of it.The Department of Health Guidelines: â€Å"It is recommended that service providers aim to improve awareness of TB among the public, the professions and local authority agencies. Experience suggests that targeted campaigns tailored to the local population work better than national campaigns. Examples include: keeping local GPs informed about local TB services and reminding them of the importance of screening new entrants on arrival and on an ongoing basis. Keeping GPs aware of prompt referral systems. Resourcing TB services adequately so that they are not only involved in teaching clinical colleagues, but also in raising awareness of TB, particularly among high-risk groups; and informing clinicians of peer group networks and encouraging them to seek advice on treatment where appropriate. The NICE guidelines:â€Å"During the development of the guideline, patient and carer representatives on the GDG highlighted these suggestions: a single national source of high-quality TB information in relevant languages, and formats for vision- or hearing-impaired people. TB services to assess local language and other communication needs, and accordingly make information from the national source available locally. Clear discussion between healthcare professionals, people with (or at risk from) TB and their carers about tests, treatment, contact tracing and infection control measures, to enable understanding. People with both HIV and TB to be provided with information about the different specialties who may provide care during and after their treatment for TB. Contact tracing explained and handled sensitively to avoid misunderstanding and stigma. Information set out so as not to medicalise the patient. TB services providing each patient completing anti-tuberculosis treatment with clear ‘inform and advise’ information.† D1: ASSESS HOW THE SUGGESTED MEASURES TO MANAGE AN OUTBREAK OF INFECTION MEET LEGAL REQUIREMENTS AND GUIDELINES OF THE PREVENTION AND CONTROL OF INFECTION IN A HEALTH AND SOCIAL CARE SETTING One of the measures that we will use to prevent the outbreak of TB is by using personal and professional equipment. By usingpersonalandprofessionalequipmentit ensures that we are safe. It makes sure that we are trying our best to prevent ourselves from getting any infections. Doing this is important because we need to make sure that the bacterial infection does not get into us.Personal and Professional Equipment  protects a person in hospital from any risk/harm to their health and safety. We need to make sure that we use the right equipment to ensure that we are safe. Wearing/using personal and professional equipment prevents contact with an infectious agent of a bodily fluid that may contact an infectious agent by creating a barrier between the potential infection and then the worker. The NICE guidelines say about Personal and Professional Equipment: â€Å"Healthcare workers caring for people with TB should not use masks, gowns or barrier nursing techniques unless: MDR TB (multidrug-resistant Tuberculosis) is suspected or aerosol-generating procedures are being performed. When such equipment is used, the reason should be explained to the person with TB.†The Department of Health Guidelines say about Personal and Professional Equipment: â€Å"This section discusses the evidence and associated recommendations for the use of personal protective equipment by healthcare workers in general care settings, including aprons, gowns, gloves, eye protection and face masks . The decision to use or wear personal protective equipment must be based upon an assessment of the level of risk associated with a specific patient care activity or intervention and take account of current health and safety legislation.† The strengths of this measure are that by using personal and professional equipment it protects the person at work or visitors from any risk/harm to their health and safety. We need to make sure we use the right equipment. PPE prevents contact with a infectious agent or a bodily fluid that may contact an infectious agent by creating a barrier between the potential infection and the worker. This is important because it prevent the infection from getting into other people. We need to make sure that we prevent the infection from getting to anyone else. It ensures people are safe. Also teaching this to people who do not know e.g. visitors and family members of the patient is also important. This gives them an understanding of how serious the illness is and what should be done to prevent it. It makes them more aware and next time if someone else they know catches TB then they will know what personal and professional equipment to use and the important of them. A weakness of this is that sometimes people might forget to use them. They might go into the patient’s isolated room and not realise that they have forgot to put on equipment. This is a weakness because if people forget to put on protective equipment then they are more likely of catching the TB infection. Also when visitors come into  the hospital then they might not know that they have to use personal and protective equipment, especially children. The nurses or doctors need to make sure that they are there at the ward and are telling visitors about the importance of personal protective equipment. This is another weakness. This is because nurses and doctors might be busy with many other patients within the hospital. They might not always be there to tell the visitors. Meanwhile the visitors might go into the isolation room without realising. Isolation is one more thing which health and social care professionals need to take care of. By isolated patients who have TB is anothe r precaution which needs to be taken. TB is able to spread to other people who do not have TB. That’s why it is important to make sure that we keep the patients who have TB away and isolate them. This needs to be done to ensure that the patient is isolated to prevent illness from spreading. We need to isolate the micro-organism and make sure that the person stays isolated until the TB infection is not treated. The NICE guidelines say about Isolation:â€Å"This isolation has been recommended until three separate sputum tests have been analysed on the patient. If these tests are negative, the patient is usually considered to cause a significantly lower infection risk. They may then be moved from the single room to a shared ward, provided there are no patients with major issues on the same ward. If patients are tested positive for tuberculosis, and need to be admitted to hospital, isolation is required until treatment makes the person non-infectious.†The Department of Health Guidelines say:â€Å"It is recommended that patients with suspected or confirmed TB who are admitted to hospital should remain isolated in a negative pressure room with airborne precautions applied, until discharge criteria are met. In principle these criteria include: a reduction in or absence of cough, reduced smear burden or smear negativity, assured treatment and an appropriate discharge plan.† Strengths of isolation are that it protects the patient from getting any other infection from other people. Isolation nursing also protects staff, visitors and families/friends that have come into the hospital. This is very important because the patients are protected from getting any other illnesses which will make their TB. Also another benefit of isolation is that it gives time for the patient to recover. The patient is alone and isolated which lets them rest and recovery time. This is important for the patient. On the other hand if they were on a shared  ward with other patients then they might not get time to rest and also with visitors as well. Weaknesses of isolation are that the patients might feel socially and emotionally isolated. This is not good for them. They might not like the fact that they are isolated and could feel restricted. This could then lead to them refusing to go into isolation. It is important that they go into isolation because if they don’t then it leads to their infection getting worse as their body is vulnerable and could catch other illnesses. Also they could infect other people with their illnesses which then make them ill. It might make the people isolated moody and depressed. This is not good for them. The aim of isolation nursing is to isolate the micro-organism and not the patient even though the patient is still being isolated. Also some other precautions that need to be taking are making sure that everything is clean and looked after. Cleanliness is very important because it prevents infections from spreading. Another precaution which needs to be taken it to make sure that all of the things which the patient with TB has used are disposed and cleaned properly. Also the patients clothes and linen should be washed separately from the other patients linen and clothing. This will ensure that infections do not spread. Taking all of these precautions is important because it ensures that patients, staff and visitors are safe and do not get any infections. The NICE guidelines say: â€Å"Linen, Waste and Cleaning for bed linen, books, crockery or washing up facilities should be washed separately. Disposal of infected material should be as clinical waste per hospital policy. Rooms should be cleaned as normal/regularly and a normal full clean after discharge. Extra cleaning is unnecessary.† The department of Health Guidelines say: â€Å"There are three levels of TB infection control: Administrative (managerial) control measures/ work place policy, environmental control measures, and personal protective equipment (respiratory protection). Administrative control measures are the most important since environmental control measures and personal protective equipment (respiratory protection) will not work in the absence of solid administrative control measures. Each level operates at a different point in the transmission process: administrative control measures reduce HCW and patient exposure; environmental control measures reduce the concentration of infectious droplet nuclei, personal protective devices (respiratory  protection) protect HCWs in areas where the concentration of droplet nuclei cannot be adequately reduced by Administrative and environmental control measures.†

French Words for Kisses

French Words for Kisses French has a number of different words for kiss, which, though not surprising for such a romantic language, can be confusing for French learners. The most common terms are bise and bisou, and while they are both informal with similar meanings and uses, theyre not exactly the same. Une bise is a kiss on the cheek, a gesture of friendship exchanged while saying hello and good-bye. Its not romantic, so it can be used between friends and acquaintances of any gender combination, particularly two women and a woman and man. Two men are likely to say/write it only if they are family or very close friends. Bise is most commonly found in the expression faire la bise. In the plural, bises is used when saying good-bye (e.g., Au revoir et bises tous) and at the end of a personal letter: Bises, Grosses bises, Bises ensoleillà ©es (from a friend in a sunny place), etc. Again, bises is platonic. It does not mean that the letter writer is trying to take your relationship to the next level; its basically shorthand for saying good-bye with the classic French cheek/air kiss: je te fais la bise. Familiar spelling variation: biz Un bisou is a warmer, more playful, and more familiar version of bise. It can refer to a kiss on the cheek or on the lips, so may be used when talking to lovers and platonic friends. Bisous can say good-bye to a good friend (A demain! Bisous toute la famille) as well at the end of a letter: Bisous, Gros bisous, Bisous aux enfants, etc. When saying good-bye on the phone, friends sometimes repeat it several times: Bisous, bisous, bisous! Bisous, tchao, bisous! Familiar abbreviation: bx More French Kisses Nouns un baiser - kissun bà ©cot (informal) - kiss, peckun patin (informal) - French kiss, kiss with tonguesune pelle (informal) - French kissun smack - noisy kiss Verbs bà ©coter (informal) - to kiss, smoochbiser - to kissdonner un baiser - to kissembrasser - to kissenvoyer un baiser - to blow a kissenvoyer un smack - to give a noisy kissfaire une bise/un bisou - to kiss (usually on the cheek)rouler un patin - to French kissrouler une pelle - to French kisssucer la poire/pomme - to kiss passionately, neck Warning: As a noun its perfectly acceptable, and its ok to say baiser la main, but otherwise, do not use baiser as a verb! Though it originally meant to kiss, it is now an informal way to say to have sex. Other Kisses le bouchebouche - kiss of lifele coup fatal - kiss of deathdivulguer des secrets dalcà ´ve - to kiss and tellfaire de la là ¨che (familiar) - to kiss upfaire la paix - to kiss and make upfaire un croix dessus (informal) - to kiss something good-byeplaquer - to give a boyfriend/girlfriend the kiss-offraconter ses secrets dalcà ´ve - to kiss and tellvirer - to give an employee the kiss-off

The Story of Space Chimps

The Story of Space Chimps It might come as a surprise to learn that the first living beings to fly to space werent humans, but instead were primates, dogs, mice, and insects. Why spend time and money to fly these beings to space?   Flying in space is a dangerous business. Long before the first humans left the planet to explore low-Earth orbit and go to the Moon, mission planners needed to test the flight hardware. They had to work out the challenges of getting humans safely to space and back, but didnt know whether or not humans could survive long periods of weightlessness or the effects of hard acceleration to get off the planet. So, U.S. and Russian scientists used monkeys, chimps, and dogs, as well as mice and insects to learn more about how living beings could survive the flight. While chimps no longer fly, smaller animals such as mice and insects continue to fly in space (aboard the ISS).   The Space Monkey Timeline Animal flight testing didnt begin with the Space Age. It actually started about a decade earlier. On June 11, 1948, a V-2 Blossom was launched from White Sands Missile Range in New Mexico carrying the first monkey astronaut, Albert I, a rhesus monkey. He flew to over 63 km (39 miles) but died of suffocation during the flight, an unsung hero of animal astronauts. Three days later, a second V-2 flight carrying a live Air Force Aeromedical Laboratory monkey, Albert II, got up to 83 miles (technically making him the first monkey in space). Unfortunately, he died when his craft crash-landed on re-entry. The third V2 monkey flight, carrying Albert III launched on September 16, 1949. He died when his rocket exploded at 35,000 feet. On December 12, 1949, the last V-2 monkey flight was launched at White Sands. Albert IV, attached to monitoring instruments, made  a successful flight, reaching 130.6 km., with no ill effects on Albert IV. Unfortunately, he also died on impact.   Other missile tests took place with animals, too. Yorick, a monkey, and 11 mouse crewmates were recovered after an Aerobee missile flight up to 236,000 feet at Holloman Air Force Base in southern New Mexico. Yorick enjoyed a bit of fame as the press covered his ability to live through a space flight. The next May, two Philippine monkeys, Patricia and Mike, were enclosed in an Aerobee. Researchers placed Patricia in a seated position while her partner Mike was prone, to test the differences during rapid acceleration. Keeping the primates company were two white mice, Mildred and Albert. They rode to space inside a slowly rotating drum. Fired 36 miles up at a speed of 2,000 mph, the two monkeys were the first primates to reach such a high altitude. The capsule was recovered safely by descending with a parachute. Both monkeys moved to the both at the National Zoological Park in Washington, DC and eventually died of natural causes, Patricia two years later and Mike in 1967. Theres no reco rd of how Mildred and Albert did.    The USSR Also Did Animal Testing in Space Meanwhile,  the USSR watched these experiments with interest. When they started experiments with living creatures, they primarily worked with dogs. Their most famous animal cosmonaut was Laika, the dog. (See Dogs in Space.) She made a successful ascent, but died a few hours later due to extreme heat in her spacecraft.   The year after the USSR launched Laika,  the U.S. flew Gordo, a squirrel monkey, 600 miles high in a Jupiter rocket. As later human astronauts would, Gordo splashed down in the Atlantic ocean. Unfortunately, while signals on his respiration and heartbeat proved humans could withstand a similar trip, a flotation mechanism failed and his capsule was never found. On May 28, 1959, Able and Baker were launched in the nose cone of an Army Jupiter missile. They rose to an altitude of 300 miles and were recovered unharmed. Unfortunately, Able did not live very long as she died from complications of surgery to remove an electrode on June 1. Baker died of kidney failure in 1984 at the age of 27. Soon after Able and Baker flew, Sam, a rhesus monkey (named after the Air Force School of Aviation Medicine (SAM)), launched on December 4th on board the  Mercury spacecraft. Approximately one minute into the flight, traveling at a speed of 3,685  mph, the Mercury capsule aborted from the Little Joe launch vehicle. The spacecraft landed safely and Sam was recovered with no ill effects. He lived a good long life and died in 1982. Sams mate, Miss Sam, another rhesus monkey, was launched on January 21, 1960. Her  Mercury capsule attained a velocity of 1,800  mph and an altitude of nine miles. After landing in the Atlantic Ocean, Miss Sam was retrieved in overall good condition.   On January 31, 1961, the first space chimp was launched. Ham, whose name was an acronym for  Holloman  Aero  Med, went up on a Mercury  Redstone rocket  on a sub-orbital flight very similar to Alan Shepards. He splashed down in the Atlantic Ocean sixty miles from the recovery ship and experienced a total of 6.6 minutes of  weightlessness  during a 16.5-minute flight. A post-flight medical examination found Ham to be slightly fatigued and dehydrated. His mission paved the way for the successful launch of Americas first human astronaut, Alan B. Shepard, Jr., on May 5, 1961. Ham lived at the Washington Zoo until September 25, 1980. He died in 1983, and his body is now at the International Space Hall of Fame in Alamogordo, New Mexico. The next primate launch was with Goliath, a one-and-a-half-pound squirrel monkey. He was launched in an Air Force Atlas E rocket on November 10, 1961. He died when the rocket was destroyed 35 seconds after launch. The next of the space chimps was Enos. He orbited Earth on November 29, 1961, aboard the  NASA  Mercury-Atlas rocket. Originally he was supposed to orbit the Earth three times, but due to a malfunctioning thruster and other technical difficulties, flight controllers were forced to terminate Enos flight after two orbits. Enos landed in the recovery area and was picked up 75 minutes after splashdown. He was found to be in good overall condition and both he and the  Mercury  spacecraft performed well. Enos died at Holloman Air Force Base 11 months after his flight. From 1973 to 1996, the Soviet Union, later Russia, launched a series of life sciences satellites called  Bion. These missions were under the  Kosmos  umbrella name and used for a variety of different satellites including spy satellites. The first  Bion  launch was Kosmos 605 launched on October 31, 1973.   Later missions carried pairs of monkeys.  Bion 6/Kosmos 1514  was launched December 14, 1983, and carried Abrek and Bion on a five-day flight.  Bion 7/Kosmos 1667  was launched July 10, 1985 and carried the monkeys Verny (Faithful) and Gordy (Proud) on a seven-day flight.  Bion 8/Kosmos 1887  was launched September 29, 1987, and carried the monkeys Yerosha (Drowsy) and Dryoma (Shaggy).   The age of primate testing ended with the Space Race, but today, animals still fly to space as part of experiments on board the International Space Station. They are usually mice or insects, and their progress in weightlessness is carefully charted by the astronauts working on the station.   Edited by Carolyn Collins Petersen.

Computer Models Show How a Black Hole Eats a Star

Computer Models Show How a Black Hole Eats a Star Were all fascinated with black holes. We ask astronomers about them, we read about them in the news. and they show up in TV shows and movies.  However, for all our curiosity about these cosmic beasts, we still dont know everything about them. They flout the rules by being hard to study and detect. Astronomers are still figuring out the exact mechanics of how stellar black holes form when massive stars die. All this is made tougher by the fact that we havent seen one up close. Getting near one (if we could) would be very hazardous. No one would survive even a close brush with one of these high-gravity monsters. So, astronomers do what they can to understand them from a distance. They use light (visible, x-ray, radio, and ultraviolet emissions)  that come from the region around the black hole to make some very shrewd deductions about its mass, spin, its jet,  and other characteristics. Then, they feed all this into computer programs designed to model black hole activity.Computer models based on actual observational data of black holes help them to simulate what happens at black holes, particularly when one gobbles something up. What Does a Black Hole ComputerModel Show Us? Lets say that somewhere in the universe, at the  center of a galaxy like our own Milky Way, theres a black hole. Suddenly an intense flash of radiation flares out from the area of the black hole. What has happened? A nearby star has wandered into accretion disk (the disk of material spiraling into the black hole), crossed the event horizon (the gravitational point of no return around a black hole), and is torn apart by the intense gravitational pull. The stellar gases are heated up as the star is shredded  and that flash of radiation is its last communication to the outside world before it is lost forever. The Tell-Tale Radiation Signature Those radiation signatures are important clues to the very existence of a black hole, which does not give off any radiation of its own. All the radiation we see is coming from the objects and material around it. So, astronomers look for the telltale radiation signatures of matter being gobbled up by black holes:  x-rays or radio emissions, since the events that emit them are very energetic.   After studying black holes in distant galaxies, astronomers noticed that some galaxies suddenly brighten up at their cores and then slowly dim down. The characteristics of the light given off and the dim-down time came to be known as signatures of black hole accretion disks eating nearby stars and gas clouds and giving off radiation. It was, as one astronomer said, Like a black hole putting up a sign that said, Here I am!! Data Makethe Model With enough data on these flareups at the hearts of galaxies, astronomers can use supercomputers  to simulate the dynamic forces at work in the region around a supermassive black hole. What theyve found tells us much about how these black holes work and how often they light up their galactic hosts. For example, a galaxy like our Milky Way with its central black hole might gobble up an average of one star every 10,000 years. The flare of radiation from such a feast fades very quickly, so if we miss the show, we might not see it again for quite a long time. But, there are many galaxies, and so astronomers survey as many as possible to look for radiation outbursts. In the coming years, astronomers will be deluged with data from such projects as Pan-STARRS, GALEX, the Palomar Transient Factory, and other upcoming astronomical surveys. There will be  hundreds of events in their data sets  to explore. That should really boost our  understanding of black holes and the stars around them. Computer models will continue to play a large part in delving into the continuing mysteries of these cosmic monsters.

Giving Negative Feedback Essay Example | Topics and Well Written Essays - 750 words

Giving Negative Feedback - Essay Example According to the study Kat criticized Pao regarding the latter’s fickleness in accepting work opportunities. The author knows the conversation ended badly, with Pao walking away and not speaking to Kat until today. He decided to talk to Kat to provide her a negative feedback on what she did, and at the same time to make her understand the impact of her words and actions to Pao. He wanted to apply the tips he read about giving criticisms. The result is a success because Kat accepted the criticisms constructively, and even decided to talk to Pao again using the same techniques as the reporter did with her. Criticizing Constructively Behavior versus Person It was somewhat expected that Kat will immediately react negatively one he starts with the criticism. However, he still tried to diffuse the possible initial negative reaction by making sure that Kat understand he is criticizing the action and not the person. This paper outlines that description versus Judgment The second strat egy the reporter used is â€Å"focus[ing] feedback on description rather than judgment†. He feels that this is very important to avoid making Kat feel that he is judging her immediately. So, instead of telling Kat that, â€Å"You were harsh with Pao when you told him he is so fickle minded.,† he instead told Kat that, â€Å"Your voice was really higher-pitched and louder than usual, and you were pointing you finger at him on several instances.†   There was actually no way for her to dispute facts that we both know to be true. It would have been easier for Kat to dispute my words had they been personal judgments. Specific Situation versus Abstract Characteristic The third strategy the reporter used is â€Å"focus[ing] feedback on behavior related to a specific situation rather than an abstract characteristic† . This proved to be effective because she seemed to be more open to listen on how that incident was wrong in many ways. This could be because focus ing on a specific incident made us focus on the actions and words, rather than on the general characteristic of the person (Kat).  

Masafi staregic marketing pan Essay Example | Topics and Well Written Essays - 4000 words

Masafi staregic marketing pan - Essay Example 8 Core Competencies 8 Future Industry Analysis 8 Market Analysis 9 Perceived Customer Value 9 Customer Analysis 10 Segmentation 10 Targeting 11 Positioning 11 Marketing Strategy 13 Service Marketing: 7Ps Framework 14 Brand Strategy 18 Final Budget 20 Recommendations 21 Appendices 25 Executive Summary The study will propose a marketing plan for Masafi’s mineral water. The project will start with the mission and vision of the organisation. Following these, the study will provide a brief history of Masafi. A PLC and BCG matrix has been implemented for the purpose of the study. Then a market analysis has been conducted in order to understand the customer value and current customer trend. Then the study will provide a marketing plan including overview of the industry, key competitors, STP analysis and Marketing Mix. Finally, the study will provide recommendation plans basis on the critical issues. Background Analysis Masafi is a growing FMCG company in the Gulf and Middle East regi on headquartered in Dubai. The organisation used to manufacture and distribute mineral water and other food products (Masafi, 2013a). Here the project will conduct a marketing audit for the mineral water and will propose a new marketing plan for the products. ... Product diversification and business expansion in different global markets. Retention of long-term leadership within the mineral water industry. Expansion of brand portfolio and provision of social and health services for the global community. Vision The vision statement of Masafi is â€Å"Premium Products for Enhanced life†. Organisational Setup Masafi was founded in the year 1976. Masafi has been able to enter the domestic market with an estimated start-up capital of 5.5 million US dollar. In the year 2007, Masafi earned revenue of 40.2 million US dollars. Masafi has joint ventures with several international companies. For example, the organisation has joint ventured with UAE based organisation Khadamat facilities in order to recycle the plastics that are used for packaging (Carter and Dunston, 2006, p.161). Product Portfolio Analysis The product portfolio analysis will determine the key product lines of Masafi in terms of Market share, PLC and BCG Matrix. Sales or Profit In the year 2002, Masafi managed to increase its growth by 8%. At that point of time, the economic situation was not favourable for mineral water industry. However, the organisation managed to sell more than 3.6 million litres of mineral water bottles in that specific year. Several experts at that point of time expected that the organisation would avail a significant growth during the next 10 years. In the year 2012, the organisation increased its growth by 6% comparing to the last year. In terms of market share and profit, the key products of Masafi are mineral water bottles and facial tissues. Product Life Cycle Masafi’s mineral water has a short life cycle. From the starting years, the organisation has introduced mineral water of various flavours. The

Mental Health Law Essay Example | Topics and Well Written Essays - 1750 words

Mental Health Law - Essay Example The practitioner is within the law if he chooses to extend the stay of the patient at the hospital provided his observations find such a recommendation necessary. The law does not expressly state whether the patient or a person close to them has a right to be consulted in the making of this decision. Section 3 is identical to section 2. The only difference is that the focus has now shifted from assessment to actual treatment. Therefore the criterion in the previous section warrants this move. The other distinction between section two and three is that the previous one deals with ‘admission’ for treatment while the latter deals with ‘detention’ for treatment. The practitioner up to this point is within the law. The detention, unlike the admission can run to a period of up to six months and can also be extended. The involvement of his sister is not a mere coincidence however. This brings the whole issue of guardianship into the picture. Guardianship is covered under section 7 of the Mental Health acc, 1983. The guardian can be an authority in social services. This is clearly the case with his sister. The section also states that the social services person can decide the residence of a person. In this case his sister’s recommendation of detention carries the day. The only question is to what extent the powers of the guardian extend. A family tug of war however emerges amidst all this regarding whether the detention should go ahead or not. However, this should not interfere with the care that the patient receives. There are violations of his rights that might be the result of family ties and even his sexual orientation. The imposition of a dress code on his part is evidence of this. The fact that his rights are not spelt out to him at the start is also evidence of violation. It seems in this case that there is on effort on the part of the medical staff to detain the

Personal Work Group Evaluation Assignment Example | Topics and Well Written Essays - 750 words

Personal Work Group Evaluation - Assignment Example The goal of the group was to select three subjects with which the program should be launched and how many questions should be asked in a single set. The group is also expected to suggest other features that would make this service attractive for the students. The group membership consists of four members: two school textbook editors, an IT specialist, and a finance expert from the same organization. The group started off on a positive note since the people knew one another from the organization but, except for the two editors, had not worked together on a project before. During the forming stage, the members met in a conference room and exchanged greetings. The IT specialist introduced the project and asked the textbook editors to suggest which subjects should be selected. The group then seemed to enter the storming stage as the editors disagreed on several issues. One editor wanted to select high school science subjects whereas the other editor stressed on using English questions for ESL and EFL students. They interrupted each other frequently and ultimately, the other two members had been left out of the discussion and it became a tussle between the two editors. Eventually, the IT specialist noted that decisions could not be made in this way and that it was necessary to establish some norms. He suggested that each member would share their ideas along with the pros and cons so that a balanced discussion can take place. He also suggested that in the end a vote would be taken to decide which subjects to select. The members agreed that they needed more time to research about the size of the market and the pros and cons of their choices. The meeting was adjourned on this note. During the proceedings, the two editors engaged in turf protection and in establishing their authority over each other. They shared ideas but merely to reject competing ones. The IT

Psychology ; BEHAVIOR EXPLANATIONS Essay Example | Topics and Well Written Essays - 1500 words

Psychology ; BEHAVIOR EXPLANATIONS - Essay Example imed at the other spouse, however the interjection of myself or anyone else into the conversation (or even trying to speak with one parent immediately after the conversation) means that anger will refocus itself on whomever is speaking. The anger in the second case is non-specific and merely generalized so that nothing can be said or done without a negative comment on the part of the angry parent. There are five different basic research methods in psychology which are used to identify different behaviors and understand them better: case studies, naturalistic observation, correlational research, survey research and experimental methods. Case studies focus on specific cases, for example one person or one family; naturalistic observation relies on the direct observation of subjects in their natural surroundings and dealing with their normal stimuli; survey research is gathered through the completion of carefully crafted questionnaires that are distributed according to the research questions; and experimental methods will vary according to the research questions and possible subject candidates (Davis and Palladino -). Observing the natural way this behavior is cultivated is most helpful in understanding where it originates and how it might be changed. Naturalistic observation can help dissect parental anger over money because unlike any of the other basic research methods it offers a view directly into the repeating situation. It is, in fact, the natural situation itself that results in anger; Naturalistic observation is key to understanding this particular instance of anger because it is only with specific stimuli that this behavior is displayed. As the habit of opening the mail and sorting the bills is replayed over and over, the original anger and regret over not having the money to pay every bill resurfaces. Another factor is the behavior of overspending before it is time to pay bills; only by watching this situation can it be fully understood since no

Personal Work Group Evaluation Assignment Example | Topics and Well Written Essays - 750 words

Personal Work Group Evaluation - Assignment Example The goal of the group was to select three subjects with which the program should be launched and how many questions should be asked in a single set. The group is also expected to suggest other features that would make this service attractive for the students. The group membership consists of four members: two school textbook editors, an IT specialist, and a finance expert from the same organization. The group started off on a positive note since the people knew one another from the organization but, except for the two editors, had not worked together on a project before. During the forming stage, the members met in a conference room and exchanged greetings. The IT specialist introduced the project and asked the textbook editors to suggest which subjects should be selected. The group then seemed to enter the storming stage as the editors disagreed on several issues. One editor wanted to select high school science subjects whereas the other editor stressed on using English questions for ESL and EFL students. They interrupted each other frequently and ultimately, the other two members had been left out of the discussion and it became a tussle between the two editors. Eventually, the IT specialist noted that decisions could not be made in this way and that it was necessary to establish some norms. He suggested that each member would share their ideas along with the pros and cons so that a balanced discussion can take place. He also suggested that in the end a vote would be taken to decide which subjects to select. The members agreed that they needed more time to research about the size of the market and the pros and cons of their choices. The meeting was adjourned on this note. During the proceedings, the two editors engaged in turf protection and in establishing their authority over each other. They shared ideas but merely to reject competing ones. The IT

Import and Export Coursework Example | Topics and Well Written Essays - 1000 words

Import and Export - Coursework Example (Maxwell, 2014) In China, under the Hygienic Standard for Cosmetics (2007 edition), cosmetics cover all kinds of industrial chemicals for daily use which are spread on the outer surface of the human body (e.g. skin, hairs, nails, lips etc) for the purposes of cleaning, deodorizing, skin care, beauty and make-up. The approval of imported cosmetic products is usually going through at the national level in Beijing, while the registration of domestic products is performed at the regional level. (Và ©rot, 2013) For a brand, the whole registration process would require one year in average for new products with a new formula, in particular due to the toxicology tests that must be performed in China. Such a delay may lead to tricky situations, in particular for products that must be marketed quickly, especially on some special occasions such as Chinese New Year or the upcoming Singles Day on the next November 11th. (Và ©rot, 2013) The EU is committed to open trading relations with China. However, the EU wants to ensure that China  trades fairly, respects intellectual property rights and meets its WTO obligations. China Company looks for materials that are in the middle range, based on the marketing analysis and the price range that our prospective customers can pay. At the 16th EU-China Summit held on 21 November 2013 both sides announced the launch of negotiations of a comprehensive EU-China investment agreement. The Agreement provides for progressive liberalization of investment and the elimination of restrictions for investors to each others market. (Anonymous, 2013) All cosmetics imported into China are required to obtain pre-market approval or notification from the Chinese State Food and Drug Administration (SFDA). The approval is referred to as either the Administrative Approval or Administrative Notification. (Matthew, 2012) III. Hygiene license or record-keeping certificate; for cosmetics

Wolfgang Amadeus Mozart Essay Example for Free

Wolfgang Amadeus Mozart Essay Franz Joseph Haydn (1732-1809) and Wolfgang Amadeus Mozart (1756-1791) were the two great figures of the last quarter of the eighteenth century. They were not men of the same generation, but they were contemporaries in the sense that they influenced one another, and there is a kind of likeness about them which makes them belong together as the outstanding representatives of their own particular period. That period, known variously as the Age of Haydn and Mozart, the Viennese Period, or the Classical Period, is susceptible to two interpretations, depending upon whether the emphasis is placed on its relation to the preceding or to the succeeding period. If the relation to the preceding period is to be stressed, the age of Haydn and Mozart should properly be called the Classical Period because it marks the culmination of the principles of monophonic style and pure independent musical form, the growth of which had marked the period of Gluck, Stamitz, and C. P. E. Bach. If, on the other hand, its relation to the succeeding period is to be emphasized, it must be looked upon as a transitional period leading to, or forming the beginning of, the Viennese Period of Beethoven. In the firest case the formal and stylistic perfection of Mozart, and to a less extent of Haydn, is considered as a culmination, as an end in itself; in the second case that perfection is considered as a necessary but secondary step in an evolutionary chain leading to the achievement of a new expressive medium. (Sieghard Brandenburg, 1998) Franz Joseph Haydn was born in Rohrau, lower Austria, on March 31, 1732. As a child he went to live in the house of a relative, Johann Matthias Frankh, who gave him a thorough musical training. Between 1740 and 1748 Haydn was a chorister at St. Stephens Cathedral in Vienna. During that period he earned his living by teaching, playing the harpsichord, and doing hack work, but all the while immersing himself deeply into serious music study. In 1755 he was engaged by Karl Joseph von Furnberg as conductor of his orchestra, for which he wrote various nocturnes and divertimentos. It was during this period that he also created his first string quartets. While employed at the palace of Count Morzin, between 1758 and 1760, he wrote his first symphonies. In 1760 he married Maria Anna Keller, a marriage that proved unhappy from the beginning and soon gave way to a permanent separation. In 1761, Haydn became second Kapellmeister for Prince Paul Anton Esterhazy at his estate in Eisenstadt. When the Esterhazys built a new palace at Esterhaz, Haydn assumed the status of full Kapellmeister (1766) and held this post for almost a quarter of a century. For the many concert and opera performances at Esterhaz, Haydn produced a vast repertory of compositions in virtually every field and form, arriving at full maturity as creative artist. He rarely left Esterhaz, except for occasional visits to Vienna where he met Mozart and became one of his most devoted friends and admirers. In 1790, Haydn withdrew from his Esterhaz post and went to live in Vienna. In 1791 and 1794, Johann Peter Salomon, impresario and violinist, invited him to London to lead orchestral concerts. For these performances Haydn wrote twelve celebrated symphonies now identified as the London or Salomon Symphonies. Back in Vienna after the second visit, Haydn wrote in 1797 a patriotic hymn which became the Austrian national anthem. Between 1798 and 1801 he completed two choral masterworks, The Creation and The Seasons, his first attempts at writing oratorios. He died in Vienna on May 31, 1809, and was buried in the Hundsthurm churchyard; in 1820 his remains were reinterred in the upper parish church of Eisenstadt. (Jay Parini, Brett C. Millier, 1993) HAYDNS CONNECTION WITH THE ESTERHAZY FAMILY Following the disbanding of Count Morzins musical establishment Haydn secured a post in 1761 with the Esterhazy family, thus forming a relationship which was to continue until the end of his life. First as assistant, and then as first chapelmaster, Haydn was given every incentive necessary to the realization of his genius. Prince Esterhazy was a capable amateur, and in such genial surroundings Haydn gradually developed a remarkable orchestra and a group of singers adequate for the performance of dramatic and religious music. (Ralph De Toledano, 1987) The Esterhazy family, at Eisenstadt and later at Esterhazy, maintained one of the most splendid courts in Europe. Music furnished there, as it did all over Germany, a large part of the entertainment. Almost daily concerts of chamber and orchestral music, interspersed with marionette operas and true operas, to say nothing of the regular use of music at religious services, kept the time of the princes musicians completely filled. Life for men like Haydn was a constant round of concerts, performances and rehearsals, for which most of the music must be composed in otherwise unoccupied moments. The routine was broken by the occasional appearance of troupes of traveling musicians and by the removal of the prince, sometimes accompanied by the whole musical corps, to the capital for the winter season. Fortunately for Haydn, the trips to Vienna furnished opportunity both for the dissemination of his own works and for him constantly to renew his acquaintance with the musical life of the city which had become the musical center of the whole of Europe. (James E. Perone, 1995) THE MUSIC OF THE ESTERHAZY PERIOD A list of the music composed by Haydn during the twenty-nine years of his active connection with the Esterhazy family would be far too long to be included here. His compositions ranged over every musical form characteristic of the time: symphonies, operas, Masses, string quartets, piano sonatas, concertos for various instruments with orchestra, and music for numerous other combinations of instruments and voices. The addition of a famous harpist to the musical forces brought forth a series of compositions for harp; having a famous cellist as a member of the orchestra necessitated concertos for cello and orchestra, which Haydn straightway produced; a ball attended by the emperor brought out the whole orchestra with proudly performed new ballroom music. Haydn stood ready to compose, genially and to the best of his lavish ability, music for any occasion. At the death of Prince Esterhazy in 1790, the musical establishment was disbanded, but Haydn retained his title of Kappelmeister, and although he was now free to devote himself to other affairs, he retained an income from his patrons. The story of the rest of his life recounts constantly increasing fame and honor. His works were performed throughout Europe; Naples, Berlin, Madrid, and London were all anxious to hear his latest composition. Pupils flocked to him, and contemporary composers were almost unanimous in acknowledging his greatness. (David Ewen, 2007 ) LONDON: SYMPHONIES AND ORATORIOS Haydns later life was rich in incident, but that aspect must be left to the biographer. The two journeys to London, in 1790-1792 and 1794-1795, during which he composed the twelve great London symphonies, and conceived the desire to compose oratorios, are most important from the historical standpoint. On his first return to Vienna he devoted himself largely to the two oratorios, the Creation, first performed in 1798, and the Seasons, first performed in 1801. In 1803 he made his last public appearance as a conductor, and from then until his death in 1809, in a Vienna conquered by the armies of Napoleon, his life was that of an honored old man gradually succumbing to his infirmities. (Robert L. Marshall, 2003) Work Cited David Ewen. Composers of Yesterday; Kessinger Publishing, 2007 James E. Perone. Musical Anthologies for Analytical Study: A Bibliography; Greenwood Press, 1995 Jay Parini, Brett C. Millier. The Columbia History of American Poetry; Columbia University Press, 1993 Ralph De Toledano. â€Å"Haydn, Beethoven Old Instruments†; National Review, Vol. 39, April 10, 1987 Robert L. Marshall. Eighteenth-Century Keyboard Music; Routledge, 2003 Sieghard Brandenburg. Haydn, Mozart, Beethoven: Studies in the Music of the Classical Period; Clarendon Press, 1998

The determination of basic long-term goals and objectives of enterprise

The determination of basic long-term goals and objectives of enterprise INTRODUCTION Alfred Chandler a business strategy theorist in the area of business defines strategy as The determination of the basic, long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for these goals (Chandler, 1962:13). By White (2004) in a simple definition says Strategy is regarded as a unifying idea which links purpose and action. In that case strategy combines the communication of human goals and the organisation of human activity to achieve those goals. The concept of strategies business organization provides the means for it to generate income and competitive advantage by the persistent development and bringing new products into the market. For companies to be in competitive advantage it has to focus on meeting and supplying products to meet the rapid changing needs of the customers (White,2004) .This proves the reason companies give the idea of new product introduction (NPI) appropriate consideration. New Product Introduction is a project without a guaranteed success but yet an expensive one. The company has to consider the market in which they are competing, the nature of the competition and how their capabilities will enable their products to be successful (White,2004). New Production Introduction generally entails innovation, that involves the modification of an existing product. Innovation is an essential accepts of all New Product Introduction projects and it involves a lot risk taking. New Product Introduction entails creativity, experimentations and analysis, that require a huge amount of finance (Baker and Hart 2007; Allen and Hamilton 1968). In order ways, to achieve a high successful rate in New Product Introduction, we have to manage innovation properly. The New Product Introduction in companies has to adopt a good strategy for the company to achieve a corporate strategic objective. The help of good corporate strategy facilitates the New Product Introduction strategy for an organized business performance (Baker and Hart 2007). A companys organized business strategy entails high creativity of innovation and technological drive with risk engagement. The relationship between NPI strategies and business performance was identified by Copper (2001) with the three points of business new products performance which are; High-quality new product process Resource commitment New product strategy Cooper (2004) establishes that business performance is directly proportional to the introduction of new product performance which is dependent on the strategy employed. Here are list of New Product Introduction strategies that a company could use: The Differentiated Strategy: Differentiated strategy is the process that involves market aggressiveness, high technological approach, and quality price. This Strategy involves a percentage of 15.6% of manufacturing companies. In this strategy the companies are liable to maximize their competitive advantage in the market. Differentiated strategy is said to have a brilliant success rate (Anderson and Smith 2010). The Low Budget, Conservative Strategy: Companies that adopt this strategy usually favour a low RD budget and undifferentiated products (Anderson and Smith 2009). The Technology-push Strategy: The strategy here is pre-occupied with technological development and they lose focus of their market demands. Here, their success rate is fairly average. This strategy is mostly seen within the dot-com companies mostly in the late 90s (Anderson and Smith 2010). High-budget diverse Strategy: High-budget diverse strategy is considered as a high, and unfocussed RD budget. The strategy is related to the technology-push strategy. The Not-in-the-game Strategy: The Not-in-the-game strategy has a careful, favouring low risk, low technology products. Its goal is attained by low product performance. It is concluded that the differentiated strategy provides the most excellent business performance in the market (Anderson and Smith 2010). COMPANY BACKGROUD The Coca-Cola Company is the worlds largest beverage company refreshing consumers with more than 500 sparkling and still brands. Along with coca-cola, recongized as the worlds most valuable brands, including Diet coke, fanta, sprite, coca-cola zero, vitamins water, Powerade minute maid, simply and Georgia coffee. Globally, we are the number 1 provider of sparking beverages, juice and juice drinks and ready-to-drink teas and coffees. COCA-COLA CHINA Coca-Cola China is one of the most well known international brands in china, with a leading position in the soft drinks market. Since re-entering china in 1979, coca-cola has invested more than US$ 2 billion in the local market. By the end of October 2009, china business unit has established a total of 39 bottling plants. MARKET, COMPETITORS AND CUSTOMERS The beverage market is a very competitive one, due to the low barriers to entry, also the tendency of replication is high and the rate of changing trend because of the switch in customer feedback on a exact product is high. NPI STRATEGY The NPI strategy coca-cola used was the differentiated strategy. The new products are brought into the market by knowing what the customer wants in a specific time and place, which enhances a target market. New products could be accomplished by the process of market trend and recognition of a market place. The success rate of a product is achieved by the market target (Graham et al, 1993). The improvement of the new ultra-light bottle is the peak of its size in the Chinese beverage market and has reduced the carbon footprint by 30%. Thereby helping it be an environmentally friendly in the terms of the global green effect, the bottle is designed in a way that it can be simply be twisted and compressed after consumption, in that process it saves more than 70% of the space needed while the bottle makes it way to recycling(Coca-cola, 2010) Shown in Fig 1 is the sustainable packagin Fig 1: Shown is a sustainable packaging MARKET RESEARCH AND PRODUCT CONCEPTS Trott. P(2005) says that new product strategy is part of a web of strategies. It is linked to, and its objectives are derived from, marketing strategy, technology strategy and the overall strategy. During a general market research, coca-cola discovered a target market, within which the consumers required their beverages in bottles no longer in plastic bottles. At the moment, ultra-thin classic contour glass bottle are in demand in the market. The ultra glass bottle has found a clear product idea. PRODUCT DESIGN The new ultra glass bottles are small but still contain the same content. The bottles are 40% stronger, 20 percent lighter and 10 percent less expensive than the traditional contour bottles. The challenges of the new ultra glass bottle were packaged to step up innovation in soft drinks. Packaging to bring the latest technology. PRODUCT LAUNCH The new ultra glass bottle was launched in 2000. DIAGRAMOF THE PRODUCT RESULTS Trott, P(2005) says a successful brand combines an effective product, distinctive identity and added value as perceived by customers. Coca-cola china undertook a sustainable packaging rest analysis with its bottling partners to inform new packing solution. We have reduced the glass we use in our packaging by approximately 11,000 tons by adopting ultra glass technology through responsible manufacturing and redesign efforts. CONCLUSION Coca-Cola company china was established to gain competitive advantage and boost their business performance. The author carefully analysed the strategy used in coca-cola for the new production introduction was successful and it was market intensive. According to Miles and Snow the business strategy used by coca-cola was the Defenders. Coca-cola did not only invest in RD and the market research respectively, their strategy path was focused. In the sense that the direction or flow of the decision making were in line with the clearly defined product, target market, processes and resources needed. RECOMMENDATION Before developing an NPI strategy, take into consideration the companys capabilities and most importantly the overall corporate strategy of the company. The use of a product innovation character, said by Crawford (1997:65) as a document that gives the conditions under which an organisation will operate, will be of great benefit to company, because it specifies the objective to be achieved.

The Great Gatsby Book Report Essay -- essays research papers

Summary At the onset of this book, the reader is introduced to the narrator, Nick Carraway, who relates the past happenings that construct the story of Jay Gatsby and Nick during the summer of 1922. After fighting in World War I, or the Great War as Nick called it, Nick left his prominent family in the West of America for the North where he intended to learn the bond business. Nick was originally supposed to share a house in West Egg near New York City with an associate of his, but the man backed out and so Nick lived with only a Finnish cook. Right next door, Gatsby lived in a glorious mansion with expansive gardens and a marble swimming pool, among other luxuries. Yet Nick did not even hear about Gatsby until he went to visit his distant family at East Egg next to West Egg. Daisy was Nick’s second cousin once removed, and Tom Buchanan was Daisy’s hulking brute of a husband and classmate of Nick’s from college. Jordan Baker, a prominent tennis player of the time, was staying with Daisy and Tom. As they sat down and chatted, it was Jordan who mentioned Gatsby, saying that she had been to one of his extravagant parties that he held every weekend. The four sat down to dinner when Tom received a phone call, which Daisy suspected to be from Tom’s mistress. Afterwards, Daisy and Nick talked and Jordan and Tom went out to walk about the grounds. Daisy talked about her little daughter and how when she was born Tom was not even there and she had wished out loud that she would be a fool, for that was the only way she could ever be happy. The four met again at the house and then Jordan went to bed and Nick went home. In the next chapter, the reader is introduced the bleak stretch of land between New York City and West Egg. It was there that Nick first met Tom’s mistress. Nick and Tom were taking the train into New York City one Saturday when Tom signaled to Nick that they were going to get off the train halfway to their destination in what seemed to be the middle of nowhere. Tom walked into an auto garage where he talked with a man named George Wilson, who asked about a car Tom was supposed to sell him. Wilson’s wife, Myrtle, emerged from the upstairs of the garage. When Wilson went off to his office for a moment, Tom quickly told Myrtle that he wanted to see her and to take the next train into New York. They arranged where they would meet quickly and moved away f... ...al 1922. F. Scott Fitzgerald was not biased for or against the rich in writing this book, he was simply trying to chronicle the lives and times of the early part of the 20’s. His lack of a bias is what makes his book such an accurate description of the era that he wrote about. This book should be considered â€Å"required reading† because it introduces the reader to what life was like for the rich at that time, as well as the general mood that pervaded the decade. It speaks of concepts such as bootlegging, gambling, and â€Å"new money†, ideas that previously were not commonly written of. F. Scott Fitzgerald can be considered an authority on the twenties because he lived in the twenties with the type of people that were described in his book. Theme In writing this book, commonly refered to as the â€Å"Great American Novel†, F. Scott Fitzgerald achieved in showing future generations what the early twenties were like, and the kinds of people that lived then. He did this in a beautifully written novel with in-depth characters, a captivating plot, and a wonderful sense of the time period. Bibliographical Data F. Scott Fitzgerald; The Great Gatsby; Simon and Schuster Publishing;  © 1925; 189 pages

Classroom Field Study Report Essay

General Description Disston Elementary School, located at Knorr and Cottage Streets, in the Tacony/Wissinoming neighborhood of Philadelphia, is a four-story brick building. The school, K through 8, has a gym, auditorium, and library. There is also a computer lab, consumer education classroom, and a music room. The floors are organized by grade levels, starting with the lower grades on the first floor and working their way up the building. The ground floor, or basement, is reserved for specialty classes, such as music, etc. The school, built in the early 1900’s, has very few modern improvements, mainly because it is a historical landmark. There are no elevators or ramps making it inaccessible to those with walking disabilities or are wheelchair bound. The school, which has approximately 800 students and 40 teachers on staff, is maintained well and kept clean. The staff members I encountered at the school were well informed and professional. The neighborhood is predominately middle class, but does include some low-income families. In addition, about 15% of the students are bussed to Disston from neighborhoods that are at or below the poverty level. The cooperating teacher, Ms. Bledy, was happy to share her classroom as well as her experiences. She provided a pleasant atmosphere and gave me the opportunity to observe her seventh grade science, mathematics, and social studies classes, and fifth grade reading and English classes, which she also instructed. Her seventh grade classes consist of 29 students and her fifth grade RELA (Reading/Language Arts) class consists of 25 students. Learner Differences In the 7th grade class, there are 26 students with average or near-average ability and three students who have been identified with reading and math disabilities. These 3 students attend special classes for those subjects and return to Ms. Bledy for science and social studies. Ms. Bledy adapts the content in science and social studies according to each of the special education students’ I. E. P. (Individual Education Plan). Since all three students are at, or below a second grade reading level, Ms. Bledy uses the school library to find appropriate stories, books, or articles at each students grade level. She looks for material that is parallel, or as close as possible, to the content that is being covered in science and social studies. While lower grade level books have less detail, the teacher tries to provide the special education children with some reading material on the same or a related topic. For example, in a science class on metamorphosis, Ms. Bledy found a story called â€Å"The Very Hungry Caterpillar† by Eric Carle. This grade 1 story, through pictures and words, shows the four life stages from an egg to a butterfly (Surprisingly, the students of average ability also enjoyed this 1st grade book). Ms. Bledy also provides daily hands-on and visual learning experiences for all her students; therefore she finds it easy to adapt lessons for the special education students mainstreamed into her classroom. With the exception of the 3 special educations students, the remaining 26 students in Ms. Bledy’s math class are instructed on a 7th grade level. The teacher uses various visual, auditory, and hands-on learning techniques to adjust to each students learning style. Disston School provides a â€Å"reading cycle† for 90 minutes each day from 10:15 to 11:45 a. m. During this time, students throughout the school change classes to attend reading and language arts at their ability levels. Ms. Bledy teaches level 5 reading, writing, and English. In this class, there is a mixture of 28 students from grades four through eight. Within the groups of students I observed, there were no students with physical handicaps, nor did I observe anyone with severe emotional behavior differences. Ms. Bledy did inform me that 2 students receive the prescription drug Ritalin daily, administered either by the school nurse or a parent. There were very few behavior difficulties in Ms. Bledy’s classroom. She has created a structured, firm and fair atmosphere that the students find comfortable. Motivation Techniques Ms. Bledy facilitates safety, belonging, and positive self-worth to each of her students on a daily basis. The atmosphere in the class is one of calm, encouragement, respect, and unity. During the entire time I attended her classes, I saw students actively engaged in learning, any disruptions were addressed quickly, quietly and effectively. The children seemed to have little difficulty in dividing work in cooperative learning groups and they readily helped each other during class activities. I observed Ms. Bledy’s classes in the last few weeks of school, but it was apparent that the students had become accustomed to routines and had a sense of trust among them. The special education students mainstreamed into the regular education classes were not afraid or embarrassed to show their group members any lower level materials they were using. Although the students were grouped heterogeneously, Ms. Bledy is careful to place the special education students in groups with students that are more patient and have a kinder disposition. These easy-going students are more compassionate toward a special education group member who might take longer to complete an assignment. Some examples of motivation techniques I observed are: Safety: While Ms. Bledy was giving directions for a map activity in social studies class, one of her students, Brandon, rolled up a few small pieces of paper and was proceeding to put them into an empty pen tube. Just as he was about to put the pen to his lips, Ms. Bledy made eye contact with him as she continued giving directions for the activity. She walked over to Brandon and put out her hand so that he could hand over the â€Å"spitball† tube. She never stopped giving directions, but did stop this young man from throwing spitballs around the class causing a disruption. She then pointed to the behavior book and motioned for Brandon to sign it. He shrugged, but quietly walked over, found the page in the book with his name on it and wrote the date and what he did. Brandon wrote, â€Å"trying to make spit ball tube, but Ms. Bledy took it from me. This is a warning, if I do something disruptive again today I will receive a penalty. † At the beginning of the school year Ms. Bledy taught and practiced with her students the class rules and what was expected of them. She feels that if the students write down what they did and make some notation of either a consequence or some other thing that helps them improve their behavior, that there are fewer disruptions in class. Effort and Improvement: Eric is having difficulty creating a circle graph from information on a complicated bar graph. Ms. Bledy gives Eric some individual attention. She goes over to his desk and helps him create some simple circle graphs from simple bar graphs. She then has him practice a few more circle/bar graphs escalating the difficulty each time. She gives encouragement and approval when he is correct and guidance as needed. In a short time, Eric is on his own, confident that he can probably handle the more difficult work. Ms. Bledy moves on, but keeps a watchful eye out for Eric. By the end of class, Eric is successful in completing his graphs. Rewards: Ms. Bledy makes positive comments to her students regularly. She also gives students simple, but effective, rewards. One student, Melissa, not only was helpful to the teacher, but she went out of her way to help Antoine (a special education student) locate the Allied countries of WWI on a map. At the end of class, Ms. Bledy used her cell phone to call Melissa’s mother and told her what a wonderful person Melissa is. Multiple Intelligence: Like most classrooms Ms. Bledy’s class has a variety of intelligences. One of the techniques she uses to address this is by having students divide up work in cooperative learning groups according to their interests. In science class where the students were working on a project on acid rain, the students in each co-op group were required to provide research, complete an experiment, keep a daily journal of results and conclusions, make drawings and graphs of the results, and complete a cover page. Each group is permitted to divide the work according to their talents, although all group members must share in the experiment. Behavioral Learning Principles Ms. Bledy’s classroom atmosphere stresses learning, from the various information provided on classroom bulletin boards, posters, and at workstations to the organization and structure of daily activities she creates for her students. Here are some examples I observed: Fact Learning: Ms. Bledy begins each math class with a math warm-up. The students complete a few simple questions (no more than 5) in two or three minutes. These warm-ups are designed to practice various skills. Students practice basic multiplication, addition, subtraction, and division skills by playing the math game â€Å"24†. Students prepare study cards, usually for homework. They are similar to a flash card, where they put a definition on one side and the term on the other side. This is done on 3Ãâ€"5 index cards. In class, the students play a memory game either in pairs or small groups, using these cards. Reinforcement: Ms. Bledy uses positive reinforcement in her classroom. When she praises a student she uses concrete words that describe the achievement made. One student, Regina, who struggles with math but excels in social studies, was trying to figure out the average winter temperature in Celsius in the country of Germany. She knew the temperature in Fahrenheit. Regina recalled that during a math and science class, Ms. Bledy had shown them how to convert Fahrenheit into Celsius. During this social studies class, Regina applied those skills and was successful in finding the answer. When she told Ms. Bledy the answer, the teacher complimented her on her math skills. Regina beamed the rest of the afternoon and took pride in showing her classmates how to convert the temperatures. Punishment: I observed Ms. Bledy use both presentation and removal punishment techniques. She regularly removes items from the students that can cause them to be disruptive, such as when she removed Brandon’s spitball tube. But, I only saw her need to remove one student to a time-out area. Patrick refused to cooperate with his group and Ms. Bledy had him complete a writing activity (presentation punishment) on cooperation in a time-out area (removal punishment). When he completed this activity he was eager to get back to his group. Ms. Bledy allowed him to rejoin the group where he participated mannerly. Schedules of Reinforcement: Ms. Bledy uses a variable ratio as the schedule of reinforcement in her classroom. She calls on students randomly who offer answers. Although Ms. Bledy schedules particular educational trips with specific dates, she randomly assigns points that students need to earn toward that trip. At the beginning of an activity on statistics in math class, Ms. Bledy told the class that each student could earn 10 points toward Spirit Day, by completing the activity in a timely and thorough manner. One of the requirements she listed was that each group member helps each other complete the assignment. Behavior Modification: Ms. Bledy uses a daily report for students to help them improve behavior. On this report the students identify the behavior they are trying to improve, whether it is disciplinary or academic. The student presents the daily report to all teachers throughout the day. Each teacher writes whether or not the child improved that targeted behavior for that class and lists any suggestions the student can follow for further improvement. At the end of the day, the child takes the daily report home for a parental signature (This is not always a requirement. It is done on a case-by-case situation). Ms. Bledy and the student review the daily report each morning and discuss other ways the child can help him/herself. Modeling: Ms. Bledy uses modeling as part of her direct instruction at the beginning of most classes. In one instance, the students were to create a time line of their future. Ms. Bledy created a time line for herself and shared it with the class. She showed them how she started out by making a list of 10 goals for herself on paper. Then she explained how long she thought (realistically) it would take her to achieve each goal. Finally, she picked 2001 as a starting point and systematically set up her time line. The students grasped the idea and went quickly to work. Cognitive Learning Principles Ms. Bledy increases her students learning by using a number of cognitive learning principles. Concepts are learned through practice and examples, information is processed by using chunking, categorizing, etc. and her students regularly participate in meaningful activities linking new information to existing knowledge. Concept Learning: Ms. Bledy writes a list (or row) of terms that are related and adds one that is unrelated. In a science lesson on solutions she listed the terms â€Å"dissolving, hard water, soft water, bacteria, solute, solvent. † The students identified the term â€Å"bacteria† as the one that did not fit into this list. She continued by listing 3 or more groups. Information Processing: Ms. Bledy makes constant use of charts and graphs. The students created bar graphs for a math class I observed based on statistical information they collected. Students surveyed Ms. Bledy’s class as well as seven other classrooms on how they would like, or wish, to spend their summer vacations. They combined their information and converted it into percentages. Then they created bar graphs and later in the week made circle graphs. Constructivism: Ms. Bledy’s students went on to accumulate information on how they actually spent their summer vacations (meaningful activity) and created graphs using this information. As a conclusion to this assignment, Ms. Bledy had the students compare the way they actually spend vacation to how they wish their vacations would be like. Classroom Management Ms. Bledy’s classroom is well organized and well managed. She has three osters above the side blackboard that lists rules, penalties, and rewards (see attached copy of Ms. Bledy’s Discipline Plan).